Thursday, July 16, 2015

The 10 Words You Should Never Use In Your LinkedIn Profile | Fast Company | Business + Innovation

The 10 Words You Should Never Use In Your LinkedIn Profile | Fast Company | Business + Innovation:

SURE, YOU MAY BE MOTIVATED, PASSIONATE, AND CREATIVE, BUT THESE BUZZWORDS JUST MAKE YOU SOUND LIKE EVERYONE ELSE.

When you’re describing your experience and applying for a job do you let potential employers know that you’re motivated? Nice word—but everyone else uses it, too. "Motivated," in fact, is the most overused buzzword on LinkedIn profiles, followed up by "passionate" and "creative."
Why are so many of us motivated, passionate and creative? These words are easy, says Catherine Fisher, senior director of corporate communications for LinkedIn. "People are looking to describe who they are, and they probably understand that hiring managers would want to look for a motivated, creative and passionate individual," she says. "I would stay away from these buzzwords, though, because you sound like everyone else. These words almost lose their meaning the more that people use them."


But don’t go running for the thesaurus: Writing a compelling LinkedIn profile isn’t a lesson in synonyms (like "inspired," "excited" or even "actuated"). Fisher says pictures speak louder than adjective-laden summaries.
"Instead of saying you’re motivated, show proof," she says. "Upload samples of your work and say, ‘These are campaigns I worked on that I’m excited about.’ That translates into being motivated more than simply using the word."


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