Friday, December 09, 2011

Yahoo's future: Facebook's OpenGraph?



Hat Tip: - Dec 5, 2011 (edited) - Public

Yahoo News is seeing huge returns from Facebook's Open Graph, is this the future of Flickr?

Here Mike Kerns, who runs social and personalization at +Yahoo! News talks to me about the effects Yahoo has seen thanks to the inclusion of Open Graph technology from Facebook (AKA "frictionless sharing").

I think this could be the future of Yahoo's strategy. Why? I know this will be an unpopular view here, but you can't ignore the effect that they are seeing "the numbers have beaten all of our expectations," Kerns sees. Over 10 million people joined. 600% increase in traffic from Facebook to Yahoo. Demographic shift: marked increase in users under 30 years old.

These numbers show that this is a strategy that Yahoo should expand on....https://plus.google.com/111091089527727420853/posts/LoPcxYYsaYS

*****

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